Creating Solo Ads The Right Way
Marketing by solo ads has a couple of strong points that makes this strategy incredibly attractive and efficient. First of all, solo ads are simple. It doesn’t take long to write an email that gives you sales once you learned the right techniques. And you don’t need to be a grammar nazi for copywriting either. Secondly, solo ads consist of email blasts, which is the key.
Email is a more personal Internet marketing medium than a blog or anything else. And since solo ads are both simple and powerful, they are fun. Of course, just because your email ad is hot, that does not guarantee results. You have to target the right audience. But when you have these two together, you can literally just write an email and watch the sales pouring into your bank account.
When creating a subject line, you have to keep in mind that your real objective is selling your email message to your customer, in other words making them open it. If you can’t make them open your email, the rest of the techniques for writing solo ads is pointless. That’s why you can’t bypass the importance of the subject line. Now, here are some proven methods that will capture the attention of your audience. The first and simplest one is content indication. You write a subject line that basically is a content indicator. Here’s a subsecret for this strategy that you can instantly apply too. Start the subject line with the core type of your content written in capitals like this: VIDEO, BLUEPRINT, LIVE, INTERVIEW, TESTIMONIAL, TRAINING etc.. The other great option you can choose is putting emotion into your subject line.
It doesn’t really matter what kind of emotion, but it should be intense to some degree. Curiosity or humour are strong ones for example. It might be a good idea to put embedded commands (Open up!/ See more! / Read on!) into the subject line of your solo ads. The usage of hypnotic language is terrific aswell. Here’s an example: “You are going to love this!” You can also call forth the power of lists. People love to read about top 5, 10 xyz lists (top 5 home business screwups, top 3 free lead generation methods). The last thing I’ll mention about subject lines in solo ads is relevance. Relevance can be anything going on in the world right now. These events and fresh topics can better your click-through rate. I’d more often use this for converting leads on my existing list, rather than use it for solo ads.
The first and most important thing about the body of your email is this: it has to point into one direction and remain simple with only one link destination (this does does not necessarily mean one link). Secondly, you have to put a call to action to the end. As for the call to action, the more exact it is and the more it sounds like a manual the better it is. The reason for it is that not everyone is going to know what to do next. It may sound funny but it is true. Finally there’s a significant tip for the design of the email body. Your text has to be narrowed down so each line becomes short. That helps with making your customers actually read through your message. Every big marketer is using this easy little trick.
This is a fairly simple concept yet it might be hard to understand for somebody at the first time of exposure. A lot of companies advertise themselves by sharing their features like how big building complexes they have or how many ingredients are in their products. They are “bragging” with facts that do not really catch the interest of their potential customers because they don’t lead their marketing message by telling about what good the services and products will do to people. You have to start with talking about a person’s benefits and only after that you should follow up with interesting features that raise the image of the company, product or service.